The Sideways Effect: Pinot Noir vs Merlot [November 7]
Saturday, November 7, 6:30pm-8:00pm EST
For twenty years, people have been wondering: Did one movie really destroy Merlot and launch Pinot Noir?
The answer is more complicated—and far more fascinating—than you might think.
Join us for a deep dive into the phenomenon known as The Sideways Effect, the extraordinary impact of the 2004 film Sideways on wine sales, vineyard plantings, consumer behavior, and wine culture.
No Sideways discussion would be complete without tasting the evidence. Throughout the evening we'll compare Pinot Noir and Merlot side-by-side, examining the styles, strengths, and misconceptions surrounding both varieties.
Come taste, debate, and discover one of the most influential moments in modern wine history.
Cost: $85
Location: Commonwealth Wine School, Cambridge, MA
Instructor: Christina Kach