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Brain and Wine – The Neuroscience of Tasting and Enjoyment [Feb 5]

  • Commonwealth Wine School 35 Dunster Street Cambridge, MA, 02138 United States (map)

Brain and Wine: The Neuroscience of Tasting and Enjoyment [February 5]

Wednesday, February 5, 6-8pm ET

Unlock the mysteries of how your brain shapes every sip of wine in this captivating two-hour course. Brain and Wine blends neuroscience and sensory exploration to reveal how our senses, memories, and emotions interact with the flavors and textures in our glass. Through interactive tasting exercises and expert insights, we’ll dive into the brain’s pathways that influence our perception of wine—discovering why color, smell, and texture matter, how memories are evoked with each sip, and why certain wines bring us joy.

Perfect for wine lovers and curious minds, this course is an experience in understanding the deeper connections between brain and palate, making every glass a journey through the senses. Join us for a fascinating fusion of science and savoring!

Sharon Chirban, PhD, is a Clinical Sport Psychologist and Executive Coach and the founder of Amplify Wellness + Performance, established in 2000. She works with high performers, including athletes, executives, physicians, and other professionals, and has held roles with Harvard Medical School, Boston Children's Hospital, Boston Ballet, the NBA Players Association, and Harvard Track and Field. Her interest in wine is rooted in the connection between psychology, sensory experience, pleasure, and ritual. Sharon holds the WSET Level 3 Award in Wines and the Champagne Specialist Certificate and teaches the Psychology of Wine at Commonwealth Wine School.

$85 In Person

ENROLL HERE

Location: Commonwealth Wine School
Instructor: Sharon Chirban, PhD

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February 5

WSET Level 2 Award in Wines ONLINE February Session Begins [February 5 - March 12]

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February 7

Comparing Old & New World Wines [Feb 7]